• All copy is free from mistakes, typos, and grammatical errors, and all included images and logos are accurate to their respective brands. We do not offer proofreading services.
• Print-ready artwork is submitted as a PDF with minimal file compression. Artwork requiring modification is supplied packaged from your design, layout, or publishing software.
• Artwork is submitted at its intended size, e.g. US Letter (8.5’’ x 11’’) instead of A4 (8.27’’ x 11.69’’). Artwork cannot always cleanly scale without distortion or white margins.
• Color critical artwork is created and exported in a CMYK color space instead of RGB. The CMYK output profile can almost always be left as your program’s default choice.
• Any swatches or Pantone Spot Colors are consistently classified throughout your artwork (e.g., all spot colors use Pantone’s Coated OR Uncoated library, but not both).
• All critical printing elements, such as type, logos, the subjects in photos, etc., are at least 0.25’’ inside your artwork’s cut and fold lines as a safety margin. For booklets, we recommend increasing this margin to at least 0.5’’.
• Artwork intended to print to the edge of the sheet contains an additional bleed margin beyond the cutlines of at least 0.125’’. For example, this would make an 8.5’’ x 11’’ document 8.75’’ x 11.25’’. Bleeds should be an extension of your artwork and should not contain essential content. Crop marks are optional, but helpful guides.
• Photos and other graphics are supplied at their highest resolution. If a graphic is blurry on your screen, it will print blurry. Graphics on reading materials should be at least 300 DPI (dots-per-inch) while banners and other distance signage should be at least 100 DPI.
• Multi-page documents are submitted as single, sequential pages. Documents should NOT be supplied in spreads.
• Proper copyright and usage permissions are received for fonts, stock photography, and other licensed design elements and do not contain watermarks.
• All concerning fonts are converted to outlines. We especially recommend this step for uncommon typefaces featuring exaggerated ascenders, descenders, accents, decorations, and swashes.
• All design elements featuring excessive layers, transparencies, blending modes, drop shadows, and object effects are flattened or rasterized.
• Die cutting and kiss cutting lines are produced as vector strokes and supplied either as an additional artwork layer, separate PDF, or overprinted spot color. Foiling and embossing graphics are supplied in a vector format as a spot color or process black.